Get to know us

In 2006, we created a patented thermal panel system (U.S. Patent No. 7,665,459) designed to reduce the energy consumption of A/C units for homes and commercial use. Our revolutionary Renewable Cooling Technology creates affordable, optimum thermal energy combined with precise temperature controls.

Each panel is assembled in Tempe, Arizona, USA, and comprised of American Made components sourced locally & regionally.


Our Vision

Lead the world in renewable cooling technology for a cleaner, greener tomorrow.




Our Mission

Create the path for global adoption of SunTrac’s hybrid climate technology.

Meet the Team


Rich Cooley

Chief Executive Officer

Mr. Cooley has over 25 years of executive leadership experience, and has served in Senior Executive positions in both public and privately held companies in the transportation and manufacturing sectors. He was VP of Carey International (formerly listed on NASDAQ: CARY) the world’s largest limousine company, Chief Operating Officer of Empire International, and Chairman & CEO of AAG Industries. He attended Long Beach State University and is a former US Army (USAR) officer, with over 22-years of uniformed service.

Devin Cooley


Mr. Cooley, founder, over the past 12 years has served in the areas of operations, logistics, client management and corporate branding. Devin is the program manager with key OEM’s and strategic vendors, as well as oversees content creation and marketing campaigns. He has managed teams and departments for several organizations, including program management, procurement and staffing. He is a graduate of the University of Washington, with a BA in Political Science.

Greg Bakeman

Chief Financial Officer

Mr. Bakeman has over 30 years of corporate and commercial finance experience. He has been the Chief Financial Officer for five development and early stage businesses, including four renewable/sustainable energy companies, two that were publicly traded. He earned an MBA with High Honors from the Deidman College of Business at Grand Valley State University and a BA from Michigan State University.

Jim "Rock" Valenti

VP Sales & Marketing

Mr. Valenti brings 50+ years of business and leadership experience to SunTrac.  He has served as a Strategic Planning Advisor to Fortune 500 companies & DOD Supplier Partners. He received his BA & Masters in Psychology from San Francisco University. Jim retired after 26 years of active and reserve duty with the U.S. Army.


Robbie Ashby

Technical Director

Mr. Ashby is a seasoned HVAC industry veteran with over 30 years experience in the areas of commercial and residential A/C system sales, design, installation and repair. His responsibilities include dealer technical support, installation training programs, as well as new product R & D. He is a certified service technician and installer with Trane, Lennox, Carrier, York, and Ruud.

Stu Siebens

Senior Engineer

Mr. Siebens has a thirty-year career in designing and building both AC & DC electrical systems and controls. His career includes contract work for the US Atomic Energy Commission at Lawrence Livermore Labs in California, as well as designing and manufacturing rotating electrical equipment and engine generator sets for off-grid power & renewable energy generation and storage systems. He holds a BS degree in Mathematics & Economics from Minnesota State University and an MBA from California State University.

Advisory Board

Brian Walsh

Mr. Walsh is an accomplished General Counsel with a proven record of strong legal and business acumen having successfully managed complex legal and business issues for a well-known Fortune 100 company, including: M&A, Joint Ventures, Corporate Governance, and key Strategic Restructurings. He brings a strong multi-cultural background having previously lived and worked in the Asia Pacific region for five years. He received his BA in Political Science from Binghamton University and his JD from Saint Louis University School of Law.

Tom Dendy

Mr. Dendy is the Vice President of International Business at Goodman Manufacturing, managing HVAC product strategy, marketing and sales in 60 countries worldwide. Previously, Tom served as VP of Global Marketing and R&D for SPX Cooling Technologies, responsible for the Marley Cooling Towers, Balcke-Duerr and Hamon Dry Cooling businesses. He has worked closely with the US DOE and National Science Foundation on heat transfer, energy efficiency and innovation programs, overseeing the execution of a number of joint industry-DOE development and testing projects. He has also mentored start-up businesses participating in the NSF Small Business Innovation Research (SBIR) program. Tom earned his degree in Chemical Engineering at Tulane University and served 11 years as a Nuclear Submarine Officer, including assignment as chief engineer of a nuclear powered submarine.

Nick Dizon

Mr. Dizon has 40 years of experience in mainframe IT, data center infrastructure, UPS and Backup Power. Over the last 20+ years, he has focused on Energy Storage, Solar and Wind, and Energy Efficiency. Nick’s experience includes system design, project management, and sales.  He has a history of working with new and emerging technologies and bringing them to market. Nick is a veteran, having served in the U.S. Air Force, and is a graduate of the University of Hawaiʻi at Mānoa.

OEM Partners & Suppliers

We work with only the best partners and vednors so you know you’re getting quality you can trust.